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Collection: Lazy Society
Lazy Society brand story
Founded in 2017, Lazy Society is a men's life care brand that makes taking care of your personal grooming easier than ever. This Seoul-based company offers a convenient subscription service to have razor blades and other personal grooming products delivered right to your door - on a monthly basis. No more running out of razor blades or spending time searching for the perfect product! With Lazy Society, you can get all the essential items you need to look and feel your best with just one click. Plus, its assortment of additional home delivery options make sure you don't miss out on any part of your routine.
Which service did they launched with us?
Lazy Society understands that customer insights are a powerful tool for understanding the needs of their target market before deciding on any marketing strategies. As a result, they sought out our expertise to conduct a review and market research campaign in Vietnam for their latest product - Spotcare Tea Tree Roll On, Cica Aftershave Lotion, Cica Shaving Gel Frozen, etc.
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Lazy Society had the wisdom to launch campaigns to gain customer feedback and opinions. This allowed them to discover what customers liked or disliked about their product, as well as learning which features could be improved upon. Through such campaigns, Lazy Society can ensure its products are always meeting customer expectations and will lead to satisfied customers in the long run. It's this insight that helps Lazy Society stay ahead of the competition and deliver a top-notch product any customer would love!
How did Beauty Tech Labs do it?
1/ Beauty Tech Labs inspired the potential beauty reviewers:
To ensure a successful review and market research campaign, we needed to build excitement and anticipation among potential beauty reviewers. We set out to do this by spending almost two weeks talking about the product's features, stories behind the brand, and more. This process crafted an eagerness for the beauty reviewers to try it out themselves. To make sure that maximum people get to know about the reviews of Lazy Society's products, we made use of our website banners, social media platforms such as Facebook and Instagram, and newsletters. This created a frenzy amongst beauty reviewers who were yearning to take them out for a spin.
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2/ Beauty Tech Labs were selective in choosing the right beauty reviewers for the product:
We understand how product feedback from the right target audience can be a make-or-break factor for many of our products. To ensure that the reviews and opinions of Lazy Society's beauty items are as accurate as possible, we carefully selected the people who are beauty reviewers. We made sure those we chose met the desired demographic perfectly so that their feedback would have a direct impact on future revenue prospects. The detailed selection process was an essential part of guaranteeing success for Lazy Society's product range.
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Beauty reviewers were a valuable resource to our brand, and we made sure that their reviews would be seen by the right people. It was an effective strategy, as even the friends of the reviewers who saw these reviews on social media ended up becoming potential leads for the product - making them even more valuable! By taking this approach, we guaranteed that our brand would succeed in the long run.
3/ Beauty Tech Labs packed the product with care:
We understand the importance of packaging when it comes to product reviews, as it provides the first impression. Therefore, we carefully planned our packaging process with the utmost attention to detail. Our product was wrapped inside an elegantly designed Pretty Box that aligned with Lazy Society's brand identity and positioning. For added effect, it was then sprayed with a delicate perfume scent to complete the luxurious packaging experience. We knew this would make all the difference in how our product was received by the beauty reviewers.
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From the moment they received their product, all of the beauty reviewers were amazed. Like sharing a secret, these individuals spread the news about their experience to their friends and followers through Instagram and Facebook Stories.
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4/ Beauty Tech Labs guided the beauty reviewers to write the detailed feedbacks:
Beauty Tech Labs make sure that each beauty reviewer receives a comprehensive guide on how to evaluate products in terms of packaging, ingredients, functions, and overall impressions. We believe this approach will ensure our customers have access to unbiased and accurate information before making their purchase decisions. We've developed an extensive approach to reviewing products. With our trustworthy reviews, customers can feel secure and informed when they make their own purchase decisions.
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We also understand the importance of providing customers with detailed product reviews, we educated our beauty reviewers on taking aesthetically pleasing images/videos of the products for reviews. This gives customers a better understanding of what they can expect from the product.
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How did our review & market research campaign turn out:
Lazy Society products review and market research campaign proved to be a grand success with over 60 detailed reviews, 80+ social media posts and valuable insights into its target audiences, pros, cons and Unique Selling Point (USP). This successful venture enabled us to drive up sales through maximum exposure. Our team analyzed the competition, providing strategic advice on how to make their products stand out from the crowd. With this data we crafted a bespoke marketing plan that would push their product to the top of the market and maximize its sales potential. This enabled our client to differentiate themselves and stay one step ahead of their competition.
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Our team was delighted to partner with Lazy Society on their product launching strategy. By identifying unique selling points and tailoring a successful approach, we were able to help them enter the market with confidence. We are proud of our involvement in such an incredible project, and thrilled to witness its success!
The bottom line
Launching a beauty brand or product in South East Asia requires a thorough understanding of the customer's needs, wants, and preferences. Success is contingent on accurate market research that takes into account local cultural practices, trends, and more. Are you ready to make your mark on the region? We've helped many clients do just that! If this is something that appeals to you, then don't hesitate - reach out for more information about our review and market research services! We'd love to help you take your brand or product to the next level.
Contact us now at: https://beautytechlabs.com/pages/about-us