Review & market research

A. PROBLEM


When a brand enters a new market, it often lacks data on consumer preferences, making it challenging to determine which products customers will like or dislike. The process of importing products involves significant expenses and time, including legal requirements, taxes, and managing inventory. Additionally, there is a higher risk of importing low-demand products. To address these challenges, conducting reviews is an invaluable process. By providing products for free in exchange for feedback, brands can gather crucial information to make informed decisions and optimize their offerings. This approach minimizes wasteful expenditure while maximizing the knowledge gained from consumer experiences.

 

B. OUR SOLUTION

With a robust community of 160,000 members across South East Asian countries, Beauty Tech Labs fosters a passionate and knowledgeable community. We have established strong connections with micro-influencers, enabling us to bring brands closer to consumers and create meaningful engagements.

Beauty tech labs review campaign is the first step to enter any market.

 C. WHAT IS THE REVIEW CAMPAIGN

During each review campaign, we meticulously assess the market response to products based on several crucial factors:

  1. Packaging: We evaluate how the packaging resonates with consumers and impacts their perception of the product.

  2. Pricing: We analyze how the pricing strategy influences consumer interest and perceived value.

  3. Efficiency: We assess the product's effectiveness in delivering the promised benefits and meeting customer expectations.

  4. Texture & Ingredients: We examine the texture and quality of the product, along with the ingredients used, to gauge their appeal to consumers.

  5. Future Repurchase: We determine the likelihood of customers repurchasing the product in the future, indicating their satisfaction and loyalty.

  6. Future Recommendations: We evaluate whether customers would recommend the product to their friends and family, indicating the potential for positive word-of-mouth and brand advocacy.

Additionally, we focus on achieving awareness objectives through:

  1. Reviewers & Potential Buyers Demographics: We gather valuable insights into the demographics of the reviewers and potential buyers, providing a deeper understanding of the target audience.

  2. Authentic User-Generated Content: We collect and analyze genuine user-generated content, which acts as social proof and influences consumer perceptions.

  3. Awareness Activities and Results: We track the success of awareness-building activities, such as social media campaigns, collaborations, and promotions, to measure their impact on brand recognition and visibility.

Upon completion of the campaign, we provide you with tailored recommendations, including:

  1. Identifying Demand: We determine which products have the highest and lowest demand, examining the reasons behind these trends and offering insights into consumer preferences and market dynamics.

  2. Customer Satisfaction and Referrals: We uncover why customers love your products and how to encourage them to recommend them to friends and family, amplifying your brand reach and loyalty.

  3. Competitor Analysis: We identify your competitors in the market, analyzing their strategies, strengths, and weaknesses to help you gain a competitive edge.

  4. Future Marketing and Content Strategies: We offer guidance on future marketing and content strategies, leveraging the insights gained from the campaign to optimize your approach and enhance customer engagement.

D. HOW WE DO IT 

When entering the competitive SEA market, implementing a review campaign is an essential step for any brand. The insights gathered through such campaigns can provide invaluable information about consumer preferences and market trends. Beauty Tech Labs understands the significance of this process and is here to assist you in achieving your goals. Contact us today and let us help you navigate the SEA market successfully.