Zove brand story

Founded by an Asian-Australian, Adeline Yeak made Zove brings the best of Asian skin care and lifestyle philosophies to Australia. Zove firmly believes in taking a “low and slow” approach to skin health maintenance, emphasizing on long-term results rather than quick fixes. It strives to provide quality products and services that enhance your overall well-being, allowing you to enjoy the benefits of modern Australian living while following a tried and tested philosophy with roots in Asian culture. With Zove, you can trust that your skin will be taken care of - low and slow! 

Which service did they launched with us?

Zove understands the power of customer insights. To make sure that their latest product, Rose Quartz Facial Roller, was the right fit for Vietnam's market, we worked with a trusted partner to launch a review and market research campaign. Our aim was to gain valuable feedback from potential customers so Zove could better prepare their marketing strategy. 

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This wise decision enabled Zove to understand what their customers liked and disliked, as well as what features could be improved upon. Through such campaigns, Zove can guarantee that the products they offer always meet customer expectations and foster a high level of satisfaction among those who use them. By actively listening to customer feedback, Zove can stay ahead of the curve and ensure they are consistently delivering quality products.

How did Beauty Tech Labs do it?

1/ Beauty Tech Labs inspired the potential beauty reviewers:

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2/ Beauty Tech Labs were selective in choosing the right beauty reviewers for the product:

We understand how product feedback from the right target audience can be a make-or-break factor for many of our products. To ensure that the reviews and opinions of Zove's beauty items are as accurate as possible, we carefully selected the people who are beauty reviewers. We made sure those we chose met the desired demographic perfectly so that their feedback would have a direct impact on future revenue prospects. The detailed selection process was an essential part of guaranteeing success for Zove's product range.

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As beauty reviewers shared their reviews on social media, they were not only helping to build a positive reputation for the product, but also creating potential leads. By closely monitoring the product's target audience and using discretion when giving out products, we were able to secure more meaningful reviews that could help the brand's future success. Not only did this give us access to valuable customer feedback, it could also help generate sales from new customers who had seen the review online.

3/ Beauty Tech Labs packed the product with care:

It's well-known that packaging is key when it comes to product reviews - as it creates the all-important first impression. That's why we put a lot of thought and effort into our packaging process because we understand how important packaging can be in dictating customer opinions of a product. For our product launch, we wrapped the product inside an elegantly designed Pretty Box that seamlessly aligned with Zove's brand identity and positioning. And since a little extra detail goes a long way, we added a delicate perfume scent - giving off an aroma of sophistication on opening - to complete the premium packaging experience by the beauty reviewers. 

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From the second they opened their product, all of the beauty reviewers were instantaneously amazed. Word spread like wildfire as these individuals shared their glowing experience on Instagram and Facebook Stories. With each post came an influx of likes, commentaries and messages asking where they got the product from or how to purchase it themselves.

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4/ Beauty Tech Labs guided the beauty reviewers to write the detailed feedbacks:

At Beauty Tech Labs, we are dedicated to providing customers with honest and insightful product reviews they can trust. To ensure our beauty reviewers can evaluate products accurately, we have developed a comprehensive guide that covers all aspects of the review process, from packaging and ingredients to functions and overall impressions. With our thorough approach to reviewing products, you can rest assured that you're receiving an unbiased opinion about the products you want to try. This allows us to provide our customers with trustworthy information they can use when making their own purchase decisions.

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We also understand the importance of providing customers with detailed product reviews, we educated our beauty reviewers on taking aesthetically pleasing images/videos of the products for reviews. This gives customers a better understanding of what they can expect from the product. 

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How did our review & market research campaign turn out:

Our Rose Quartz Facial Roller review and market research campaign was a roaring success! Our team collected over 10 detailed reviews about the product, along with 100+ social media posts. We also implemented an in-depth analysis to identify its target audiences, advantages, drawbacks and Unique Selling Point (USP) to maximize sales. With this data-driven approach and our savvy strategic advice, we were able to develop a tailored marketing plan that would help keep the product one step ahead of its competition. Our insights enabled us to create an effective marketing plan that could maximize the potential for sales growth increases.

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The bottom line

Launching a beauty brand or product in South East Asia requires a thorough understanding of the customer's needs, wants, and preferences. Success is contingent on accurate market research that takes into account local cultural practices, trends, and more. Are you ready to make your mark on the region? We've helped many clients do just that! If this is something that appeals to you, then don't hesitate - reach out for more information about our review and market research services! We'd love to help you take your brand or product to the next level.

Contact us now at: https://beautytechlabs.com/pages/about-us