Rovectin brand story

Rovectin is a name with profound origins - it derives from the Latin "reverti," meaning to return back to where it was. The meaningful moniker holds true to their values as a company was inspired by a brother's love and resilience in aiding his sister's recovery from chemotherapy-induced skin damage. From this powerful experience, they seek to use skincare as a means of restoring beauty and providing hope for those touched by cancer, either within their close or distant circles. Let's take a step back and reconnect with the beautiful, natural you!

Which service did they launched with us?

Rovectin understands the importance of gathering customer insights before investing in any marketing strategies, so they partnered with us to gain a better understanding of their target audience's preferences and opinions regarding their newest products which are Treatment Lotion, Skin Essentials Aqua Soothing UV Protector SPF 50+ PA++++, Aqua Activating Serum, etc. We ran an extensive review and market research campaign for their products in the Vietnam market to uncover what customers like and dislike about this product. 

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Rovectin's decision to launch campaigns to gain feedback from their customers was a wise and calculated move. By collecting such data, the company could easily identify what their customers liked and disliked about their products, as well as which features should be improved upon. This allows them to stay ahead of the beauty market and ensure that their products always meet customer expectations. 

How did Beauty Tech Labs do it?

1/ Beauty Tech Labs inspired the potential beauty reviewers:

To ensure a successful review and market research campaign, we needed to build excitement and anticipation among potential beauty reviewers. We set out to do this by spending almost two weeks talking about the product's features, stories behind the brand, and more. This process crafted an eagerness for the beauty reviewers to try it out themselves. To make sure that maximum people get to know about the reviews of Rovectin's products, we made use of our website banners, social media platforms such as Facebook and Instagram, and newsletters. This created a frenzy amongst beauty reviewers who were yearning to take them out for a spin. 

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2/ Beauty Tech Labs were selective in choosing the right beauty reviewers for the product:

We knew that the right target audience's product feedback could potentially make or break Rovectin's sales, so we took extra care when selecting beauty reviewers to trial their products. We were very selective and only gave away our products to those who fit the desired demographic. With this approach, we are confident that the reviews generated will give a reliable idea of how well the product is received by its intended market.

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When beauty reviewers shared their reviews on social media, they created a ripple effect that was extremely beneficial for the product's success. This is because their friends who saw the review were more likely to become potential leads of the product. To make sure we capitalized on this opportunity, we measured our targets carefully and selectively gave out products in order to get meaningful reviews that would help the brand in the long run.

3/ Beauty Tech Labs packed the product with care:

We know first impressions are everything when it comes to product reviews. With meticulous attention to detail, we have crafted a process that ensures clients receive their purchases safely, securely and in perfect condition. To ensure Rovectin's product was received with utmost luxury, we carefully crafted a packaging experience that began with an elegantly designed Pretty Box. For added effect, a delicate perfume scent was sprayed across the box to complete the sensory journey. With this exquisite wrapping around our product, we knew beauty reviewers would be impressed by its presentation and quality.

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Once they got their hands on the product, beauty reviewers were beyond impressed. Sharing this newfound discovery with friends and followers, these individuals spread the news like wildfire through Instagram and Facebook Stories. Their reviews of the product quickly gained traction, giving other users an insight into what to expect when they purchase it.

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4/ Beauty Tech Labs guided the beauty reviewers to write the detailed feedbacks:

At Beauty Tech Labs, we strive to give our customers honest and reliable reviews of beauty products. To ensure that the authenticity of these reviews remains intact, our beauty reviewers are given an in-depth guide on how to properly evaluate product packaging, ingredients, functions and impressions. Our goal is to provide useful insight with unbiased opinions so that you can make informed decisions when choosing the perfect product for your needs. With Beauty Tech Labs at your fingertips, you can trust that you're getting helpful advice from experts who have taken the time to get all the trustworthy information.

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Our beauty reviewers have been trained to capture the best possible images and videos of the products being reviewed. With these visuals, customers can be sure that they are getting an accurate representation of the product's features and how it looks in person. Additionally, by providing more detailed reviews and photos, we can get a better sense of our customer's experiences with each item.

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How did our review & market research campaign turn out:

Rovectin was put to the test with a comprehensive review and market research campaign. This campaign, which included over 40 detailed reviews and 100+ social media posts, provided in-depth insights on the product’s target audiences, pros, cons and Unique Selling Point (USP). Through our comprehensive analysis of their competitors, we gave strategic advice to the product's owners on how best to position and differentiate their offering in order to stay ahead of the competition. This data allowed us to craft a tailored marketing plan that would bring out its full sales potential. 

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We are delighted with the success of the project we had a hand in! Our strategic plan enabled Rovectin to launch their product successfully into the market, confident in their unique selling points. We take pride in being part of such a successful venture and couldn't be more pleased with the end result!

The bottom line

When launching a new beauty brand or product in South East Asia, it is essential to understand customer insights. This region has an incredibly dynamic culture and market, thus success largely depends on carrying out thorough research of local preferences and trends. By getting to know your target consumers and their tastes, you can create a product that will be embraced by this unique market. We specialize in providing comprehensive review and market research services to ensure our clients' success. Our proven track record speaks for itself - if you'd like to learn more about how we can help your business thrive, please don't hesitate to contact us! We would be delighted to have the opportunity to work with you.

Contact us now at: https://beautytechlabs.com/pages/about-us