Nivea brand story

It all began 100 years ago when the renowned pharmacist Dr. Oscar Troplowitz purchased Paul C. Beiersdorf's laboratory in Hamburg, Germany. Little did he know that his vision would soon bring forth a revolutionary skincare product – NIVEA Creme – which marked the start of an incredible success story and gave rise to the World’s No.1 Skin Care Brand. This momentous invention was made possible through Dr. Troplowitz's inspired research, ingenious creativity, and exceptional business acumen.

In 1911, two scientific minds came together to revolutionize the beauty industry. Professor Paul Gerson Unna, a renowned dermatologist, consulted with Troplowitz about an incredible emulsifying agent known as Eucerit. With this breakthrough knowledge and their combined ingenuity, these two developed the world's first stable cream made from oil-in-water that could be mass produced - they called it NIVEA. This innovative discovery has since become a timeless staple in households around the world and is still considered one of the most iconic skincare brands today.

Which service did they launched with us?

With the launch of their latest products which are Extra White Repair & Protect Body Lotion, Extra White Night Nourish Body Lotion and Extra White Instant Glow SPF30 PA++. Nevia sought to understand how customers in the Vietnam market felt about it. This is why they collaborated with us to create a review and market research campaign. By gathering customer insights beforehand, Nevia was able to design marketing strategies that were tailored for the needs of their target audience. This allowed them to maximize the success of their product's launch and increase sales in the Vietnam market significantly.

[Product image]

Nivea, a leading skincare brand, decided to go the extra mile and conduct customer feedback campaigns. This decision was a wise one, enabling them to gauge what customers found to their liking about the product, as well as any areas that needed improvement. By running such campaigns, Nevia can make sure their products always satisfy customers' expectations and result in satisfied customers every time.

How did Beauty Tech Labs do it?

1/ Beauty Tech Labs inspired the potential beauty reviewers:

To successfully execute a review and market research campaign, it was essential to ignite the thrill in potential beauty reviewers. To do this, we devoted nearly two weeks to promote the product by talking about its features, narratives related to the brand, and more. We featured them on our website banners and social media platforms such as Facebook and Instagram, as well as included them in our newsletters. This generated an incredible amount of engagement and interest from beauty reviewers who were excited to try out the new range for themselves. 

[IMAGE]

2/ Beauty Tech Labs were selective in choosing the right beauty reviewers for the product:

When it came to selecting target audiences for Nevia's beauty product reviews, we knew that getting the right feedback from these individuals could make or break a product’s future sales. That is why we carefully chose our beauty reviewers to match a specific demographic. By doing so, we ensured that their opinions and assessments were as accurate and relevant as possible. We also provided them with free products which allows us to gain valuable insights into the potential success of our products.

[IMAGE]

We identified beauty reviewers who had significant followings on social media, as these reviews were much more likely to reach potential leads. These reviews not only helped the brand to build credibility but also created a ripple effect among their friends who could be potential buyers of the product. By taking this deliberate approach, we ensured that we’d have a positive impact for the brand in the long-term.

3/ Beauty Tech Labs packed the product with care:

At our company, we recognize the power of product packaging in providing customers with an initial impression. We understand the importance of making a lasting first-impression, so to give Nevia's product the perfect launch, we wrapped it in an ornately designed Pretty Box that was a fitting representation of the brand. To make sure that everything was to perfection and to heighten the luxurious experience even more, the box was then sprayed with a delicate perfume scent. This extra step ensured that beauty reviewers would be captivated by our product as soon as they opened its packaging. We knew this detail would make all the difference in how our product was received.

[IMAGE]

As soon as they got their hands on the product, beauty reviewers were filled with amazement. It was almost like they had stumbled upon a secret - and so they shared the news of their experience to friends and followers through Instagram and Facebook Stories. 

[IMAGE]

4/ Beauty Tech Labs guided the beauty reviewers to write the detailed feedbacks:

Here at Beauty Tech Labs, we value honesty and transparency when it comes to product reviews. We have created a comprehensive guide for our beauty reviewers on how to evaluate products fairly. Our guide takes into account factors such as packaging, ingredients, functions, and overall impressions. Through a strict evaluation process, we guarantee that each product is assessed objectively and fairly - free from any bias or personal opinion. By doing this, our customers gain access to trustworthy reviews and accurate evaluations that help them make informed decisions about the products they are interested in buying.

[IMAGE]

At our company, we believe that educating our beauty reviewers on taking aesthetically pleasing images and videos of the products is essential for providing thorough reviews. With detailed reviews that include stunning visuals, our customers can have an easier time understanding their potential purchase and make more informed decisions. We strive to provide customers with all the information necessary to give them a complete understanding of what they're buying so that they feel confident in their selection.

[IMAGE]

How did our review & market research campaign turn out:

Nevia's product review and market research campaign were an outstanding success! We gathered 50 detailed reviews, plus a whopping 100+ social media posts. This allowed us to go far beyond the products specs, and determine its target audiences, Unique Selling Point (USP), as well as uncover any pros or cons that could affect sales and usage. Our expertise in market analysis proved to be invaluable when it came to aiding our client's product. We provided strategic advice that would help their product differentiate itself from the competition would maximize the product's sales potential. With our knowledge of competitors, we were able to generate strategies for our clients so they could remain one step ahead and continue their success in the industry.

[IMAGE]

After we implemented our strategy and created unique selling points for Nevia, we had no doubts that the product would be a success in the market because of how well it was planned out beforehand. It's even more gratifying knowing that our efforts were part of an immensely successful project - one that has allowed Nevia to launch their product with confidence.

The bottom line

When launching a beauty brand or product in South East Asia, gaining an understanding of customer insights is absolutely essential. This culturally and economically diverse region requires the utmost precision and accuracy when it comes to market research, as local preferences and trends vary so greatly. By truly understanding what the locals want from beauty brands and products, companies can tailor their offerings for maximum success. We are proud to have helped our past customers successfully gain traction and establish themselves within their industries. Our services include review and research of your brand's potential, allowing us to provide a comprehensive report on what you can achieve. If you'd like to hear more about how we can help you create a winning strategy, don't hesitate to contact us!

Contact us now at: https://beautytechlabs.com/pages/about-us