Dermalogica
คอลเลกชัน: Mary & May
Mary & May brand story
Beginning with the idea that various treatments are required for various skin types and conditions, Mary & May was born. We concentrate on the potential of each individual skin rather than trying to achieve a standardized ideal skin with general, standardized ingredients. Mary & May researches each person's unique skin concerns and suggests a skin care solution made just for you.
Mary & May skin care products are broken down into categories based on their intended uses, making it simple for you to select and combine treatments to address the issues with your skin, including whitening, moisture, sedation, anti-aging, and antioxidant.
Which service did they launched with us?
Before Mary & May could invest in any marketing strategies for their latest products which are Cica Tea Tree Soothing Wash Off Pack; Vegan Cica Tea Tree AHA PHA Blemish Toner; Vitamin B, C, E Cleansing Balm; etc. They knew they needed to gather feedback and insight from customers in the Vietnam market. To achieve this goal, they partnered with us to launch a comprehensive review and market research campaign.
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Mary & May made a smart move when they decided to launch campaigns that gathered customer feedback about their products. By doing this, Mary & May was able to gain valuable insight into what features customers liked and disliked about the product, allowing them to make improvements and further tailor their offerings to meet consumer's needs. Not only does this ensure customers are always satisfied and content with their purchases, it also helps Mary & May remain competitive in an ever-evolving market.
How did Beauty Tech Labs do it?
1/ Beauty Tech Labs inspired the potential beauty reviewers:
To ensure a successful review and market research campaign, we needed to build excitement and anticipation among potential beauty reviewers. We set out to do this by spending almost two weeks talking about the product's features, stories behind the brand, and more. This process crafted an eagerness for the beauty reviewers to try it out themselves. To make sure that maximum people get to know about the reviews of Mary & May's products, we made use of our website banners, social media platforms such as Facebook and Instagram, and newsletters. This created a frenzy amongst beauty reviewers who were yearning to take them out for a spin.
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2/ Beauty Tech Labs were selective in choosing the right beauty reviewers for the product:
We knew that the right target audience's product feedback could potentially make or break Mary & May's sales, so we took extra care when selecting beauty reviewers to trial their products. We were very selective and only gave away our products to those who fit the desired demographic. With this approach, we are confident that the reviews generated will give a reliable idea of how well the product is received by its intended market.
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When beauty reviewers shared their reviews on social media, they created a ripple effect that was extremely beneficial for the product's success. This is because their friends who saw the review were more likely to become potential leads of the product. To make sure we capitalized on this opportunity, we measured our targets carefully and selectively gave out products in order to get meaningful reviews that would help the brand in the long run.
3/ Beauty Tech Labs packed the product with care:
At our company, we recognize the power of product packaging in providing customers with an initial impression. We understand the importance of making a lasting first-impression, so to give Mary & May's product the perfect launch, we wrapped it in an ornately designed Pretty Box that was a fitting representation of the brand. To make sure that everything was to perfection and to heighten the luxurious experience even more, the box was then sprayed with a delicate perfume scent. This extra step ensured that beauty reviewers would be captivated by our product as soon as they opened its packaging. We knew this detail would make all the difference in how our product was received.
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As soon as they got their hands on the product, beauty reviewers were filled with amazement. It was almost like they had stumbled upon a secret - and so they shared the news of their experience to friends and followers through Instagram and Facebook Stories.
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4/ Beauty Tech Labs guided the beauty reviewers to write the detailed feedbacks:
At Beauty Tech Labs, we strive to give our customers honest and reliable reviews of beauty products. To ensure that the authenticity of these reviews remains intact, our beauty reviewers are given an in-depth guide on how to properly evaluate product packaging, ingredients, functions and impressions. Our goal is to provide useful insight with unbiased opinions so that you can make informed decisions when choosing the perfect product for your needs. With Beauty Tech Labs at your fingertips, you can trust that you're getting helpful advice from experts who have taken the time to get all the trustworthy information.
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Our beauty reviewers have been trained to capture the best possible images and videos of the products being reviewed. With these visuals, customers can be sure that they are getting an accurate representation of the product's features and how it looks in person. Additionally, by providing more detailed reviews and photos, we can get a better sense of our customer's experiences with each item.
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How did our review & market research campaign turn out:
Mary & May products review and market research campaign proved to be a grand success with over 70 detailed reviews, 100+ social media posts and valuable insights into its target audiences, pros, cons and Unique Selling Point (USP). This successful venture enabled us to drive up sales through maximum exposure. Our team analyzed the competition, providing strategic advice on how to make their products stand out from the crowd. With this data we crafted a bespoke marketing plan that would push their product to the top of the market and maximize its sales potential. This enabled our client to differentiate themselves and stay one step ahead of their competition.
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Our team was delighted to partner with Mary & May on their product launching strategy. By identifying unique selling points and tailoring a successful approach, we were able to help them enter the market with confidence. We are proud of our involvement in such an incredible project, and thrilled to witness its success!
The bottom line
When launching a new beauty brand or product in South East Asia, it is essential to understand customer insights. This region has an incredibly dynamic culture and market, thus success largely depends on carrying out thorough research of local preferences and trends. By getting to know your target consumers and their tastes, you can create a product that will be embraced by this unique market. We specialize in providing comprehensive review and market research services to ensure our clients' success. Our proven track record speaks for itself - if you'd like to learn more about how we can help your business thrive, please don't hesitate to contact us! We would be delighted to have the opportunity to work with you.
Contact us now at: https://beautytechlabs.com/pages/about-us