Jumiso brand story

Motivated by the Korean word 'Miso', which translates to 'Smile', Jumiso was founded on the mission of bringing joy and happiness to others. Jumiso created a design that conveys a clear understanding of what they stand for while also making us distinct from other brands. With the addition of 'Ju' - meaning 'to give' - the brand name embodies the spirit of generosity, with a focus on bringing smiles and cheer to all who encounter it.

Which service did they launched with us?

To ensure that their latest product, Jumiso All Day Vitamin Brightening & Balancing Facial Serum, would be well-received in the Vietnam market, Jumiso partnered with us to conduct a review and market research campaign. This allowed them to gain valuable customer insights that they could then use to tailor their marketing strategies accordingly.

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Jumiso made the wise decision to conduct listening campaigns in order to understand what people think of their products. Through review and market research campaign, Jumiso was able to find out exactly what features people liked and disliked about their products, as well as how they could improve upon them.

How did Beauty Tech Labs do it?

1/ Beauty Tech Labs inspired the potential beauty reviewers:

We knew it was vital for our review and market research campaign to be successful, so we made sure to generate excitement amongst potential beauty reviewers. We devoted nearly two weeks to creating an atmosphere of anticipation by discussing the product's features, brand stories and more. Through our efforts, we created a buzz and energized potential users. We featured them on our website banners and across multiple social media platforms (Facebook, Instagram) as well as newsletters. This created a huge level of engagement from beauty reviewers who were eager to experience the products for themselves. 

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2/ Beauty Tech Labs were selective in choosing the right beauty reviewers for the product:

Understanding the importance of product feedback from target audiences for Jumiso's future revenue, we wanted to make sure that their products were being tested and reviewed by our potential beauty reviewers. By being selective in choosing the right people to review our products, we could guarantee a reliable source of feedback that was tailored perfectly to our particular market.

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Beauty reviewers were a valuable resource to our brand, and we made sure that their reviews would be seen by the right people. Not only did we measure Jumiso's target audience carefully, but we also gave out products selectively in order to ensure more meaningful reviews. It was an effective strategy, as even the friends of the reviewers who saw these reviews on social media ended up becoming potential leads for the product - making them even more valuable! By taking this approach, we guaranteed that our brand would succeed in the long run.

3/ Beauty Tech Labs packed the product with care:

We understand the importance of packaging when it comes to product reviews, as it provides the first impression. Therefore, we carefully planned our packaging process with the utmost attention to detail. Our product was wrapped inside an elegantly designed Pretty Box that aligned with Jumiso's brand identity and positioning. For added effect, it was then sprayed with a delicate perfume scent to complete the luxurious packaging experience. We knew this would make all the difference in how our product was received by the beauty reviewers.

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From the second they opened their product, all of the beauty reviewers were instantaneously amazed. Word spread like wildfire as these individuals shared their glowing experience on Instagram and Facebook Stories. With each post came an influx of likes, commentaries and messages asking where they got the product from or how to purchase it themselves.

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4/ Beauty Tech Labs guided the beauty reviewers to write the detailed feedbacks:

Beauty Tech Labs make sure that each beauty reviewer receives a comprehensive guide on how to evaluate products in terms of packaging, ingredients, functions, and overall impressions. We believe this approach will ensure our customers have access to unbiased and accurate information before making their purchase decisions. We've developed an extensive approach to reviewing products. With our trustworthy reviews, customers can feel secure and informed when they make their own purchase decisions.

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We also understand the importance of providing customers with detailed product reviews, we educated our beauty reviewers on taking aesthetically pleasing images/videos of the products for reviews. This gives customers a better understanding of what they can expect from the product. 

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How did our review & market research campaign turn out:

Our review and market research campaign for the Jumiso All Day Vitamin Brightening & Balancing Facial Serum was a huge success! We collected over 70 detailed reviews, created more than 100 social media posts, identified its target audiences, pros and cons of the product, and discovered its Unique Selling Point (USP). Using our analysis of the product's competitors, we provided strategic advice on how to differentiate their products in order to stay ahead of the competition. This data allowed us to create a tailored marketing plan that would maximize the product's sales potential.

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We had the pleasure of working with Jumiso to develop a successful marketing strategy that enabled them to launch their product with confidence. Our team was instrumental in providing unique selling points, which gave Jumiso a winning edge over the competition. We are proud to have been part of such a successful project, and delighted at the outcome!

The bottom line

Understanding customer insights is of the utmost importance when launching a new beauty brand or beauty product in South East Asia. With its diverse culture and market dynamics, success is dependent on accurate and comprehensive market research that takes into account local preferences, trends and more. We are proud to have helped our clients successfully establish their brands and products in the region - and we'd love to help you do the same! If you're interested in learning more about our review and market research services, please don't hesitate to reach out for more information.

Contact us now at: https://beautytechlabs.com/pages/about-us