Heimish brand story

Heimish, a cosmetics brand created in 2016, has designed its makeup to be neutral shades suitable for everyday wear. The brand prides itself on providing products that are not only cruelty-free and made with natural ingredients, but also have modern packaging and colors to appeal to the modern woman looking for a refreshing yet natural look. Heimish offers an extensive range of colors and packaging options specifically tailored to help create the perfect, timeless beauty look every day.

Which service did they launched with us?

How did Beauty Tech Labs do it?

1/ Beauty Tech Labs inspired the potential beauty reviewers:

To ensure the success of our review and market research campaign for a beauty product, we achieved our mission by drawing in excited beauty reviewers - ready to give their honest opinion on the product. Heimish was determined to get their product reviews out into the world and maximize their exposure. To do this, we featured their products on website banners, social media platforms such as Facebook and Instagram, and newsletters. This strategy propelled Heimish forward in terms of brand recognition and engagements as they gained invaluable insights into their product effectiveness, ultimately paving the way for them to become a leading player in the beauty industry.

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2/ Beauty Tech Labs were selective in choosing the right beauty reviewers for the product:

We understand how product feedback from the right target audience can be a make-or-break factor for many of our products. To ensure that the reviews and opinions of Heimish's beauty items are as accurate as possible, we carefully selected the people who are beauty reviewers. We made sure those we chose met the desired demographic perfectly so that their feedback would have a direct impact on future revenue prospects. The detailed selection process was an essential part of guaranteeing success for Heimish's product range.

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Beauty reviewers were a valuable resource to our brand, and we made sure that their reviews would be seen by the right people. It was an effective strategy, as even the friends of the reviewers who saw these reviews on social media ended up becoming potential leads for the product - making them even more valuable! By taking this approach, we guaranteed that our brand would succeed in the long run.

3/ Beauty Tech Labs packed the product with care:

We understand the power of first impressions and strive to create packaging that reflects the quality of our client's products. We are committed to providing exceptional customer satisfaction through each step of the packaging process. We aslo created an elegantly designed Pretty Box that perfectly aligned with Heimish's brand identity and positioning. To add another layer of luxury, we sprayed the box with a delicate perfume scent that would hit your senses as soon as you opened it - truly making all the difference in how our product was received by beauty reviewers!

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As soon as they got their hands on the product, beauty reviewers were filled with amazement. It was almost like they had stumbled upon a secret - and so they shared the news of their experience to friends and followers through Instagram and Facebook Stories. 

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4/ Beauty Tech Labs guided the beauty reviewers to write the detailed feedbacks:

At Beauty Tech Labs, we are committed to delivering truthful and informative product reviews that reflect a product's true quality. To ensure our reviews maintain their integrity and accuracy, our beauty reviewers receive comprehensive guidelines on evaluating products that take into account several aspects such as packaging, ingredients, functionalities, and overall impressions. By providing honest reviews with an unbiased perspective, we strive to help customers make informed decisions when it comes to beauty products. This allows us to provide our customers with trustworthy information they can use when making their own purchase decisions.

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We have taken steps to educate our beauty reviewers on how to capture aesthetically pleasing images and videos of the products for their reviews. By providing more detailed product reviews with accompanying photos and visuals, we can more effectively understand what kind of experience the customer has had when using our products. 

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How did our review & market research campaign turn out:

Our Heimish products' review and market research campaign was a roaring success! Our team collected over 10 detailed reviews about the product, along with 100+ social media posts. We also implemented an in-depth analysis to identify its target audiences, advantages, drawbacks and Unique Selling Point (USP) to maximize sales. With this data-driven approach and our savvy strategic advice, we were able to develop a tailored marketing plan that would help keep the product one step ahead of its competition. Our insights enabled us to create an effective marketing plan that could maximize the potential for sales growth increases.

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We are proud to have had a part in the monumental success of Heimish's product launch. With our expertise and suggested unique selling points, we allowed them to enter the market with confidence. Our strategy was so effective that we watched as Heimish achieved success beyond what they could have ever imagined. 

The bottom line

Having a thorough understanding of customer insights is an absolute must for anyone who wishes to launch a new beauty brand or product in South East Asia. With its rich culture and vibrant market, success can only be achieved if one has conducted comprehensive market research. Establishing a successful brand or product in any region can be a challenge; however, our team has proudly helped countless clients achieve their business goals with our review and market research services. If you're interested in learning more about what we offer, please don't hesitate to contact us today. Our friendly team is standing by, ready to answer any questions and provide you with further information.

Contact us now at: https://beautytechlabs.com/pages/about-us