Gennie understands the importance of gathering customer insights before investing in any marketing strategies, so they partnered with us to gain a better understanding of their target audience's preferences and opinions regarding their newest products, Little Rose Dress EDF. We ran an extensive review and market research campaign for their products in the Vietnam market to uncover what customers like and dislike about this product. 

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Gennie's decision to launch campaigns to gain feedback from their customers was a wise and calculated move. By collecting such data, the company could easily identify what their customers liked and disliked about their products, as well as which features should be improved upon. This allows them to stay ahead of the beauty market and ensure that their products always meet customer expectations. 

When it came to selecting target audiences for Gennie's beauty product reviews, we knew that getting the right feedback from these individuals could make or break a product’s future sales. That is why we carefully chose our beauty reviewers to match a specific demographic. By doing so, we ensured that their opinions and assessments were as accurate and relevant as possible. We also provided them with free products which allows us to gain valuable insights into the potential success of our products.

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We identified beauty reviewers who had significant followings on social media, as these reviews were much more likely to reach potential leads. These reviews not only helped the brand to build credibility but also created a ripple effect among their friends who could be potential buyers of the product. By taking this deliberate approach, we ensured that we’d have a positive impact for the brand in the long-term.

We understand the importance of packaging when it comes to product reviews, as it provides the first impression. Therefore, we carefully planned our packaging process with the utmost attention to detail. Our product was wrapped inside an elegantly designed Pretty Box that aligned with Jumiso's brand identity and positioning. For added effect, it was then sprayed with a delicate perfume scent to complete the luxurious packaging experience. We knew this would make all the difference in how our product was received by the beauty reviewers.

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From the second they opened their product, all of the beauty reviewers were instantaneously amazed. Word spread like wildfire as these individuals shared their glowing experience on Instagram and Facebook Stories. With each post came an influx of likes, commentaries and messages asking where they got the product from or how to purchase it themselves.

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At Beauty Tech Labs, we believe in providing our customers with honest and insightful product reviews, while keeping the authenticity of the review untouched. Therefore, our beauty reviewers are provided with a comprehensive guide on how to evaluate products in terms of packaging, ingredients, functions, and overall impressions. In this way, we ensure that each product receives an accurate evaluation without any bias or opinion entering into it. This allows us to provide our customers with trustworthy information they can use when making their own purchase decisions.

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We also educated our beauty reviewers on taking aesthetically images/videos of the products for the reviews. By providing more detailed product reviews and accompanying photos, we can better understand the customer's experience.

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Gennie's product review and market research campaign were an outstanding success! We gathered more than 100 detailed reviews, plus a whopping 100+ social media posts. This allowed us to go far beyond the products specs, and determine its target audiences, Unique Selling Point (USP), as well as uncover any pros or cons that could affect sales and usage. Our expertise in market analysis proved to be invaluable when it came to aiding our client's product. We provided strategic advice that would help their product differentiate itself from the competition would maximize the product's sales potential. With our knowledge of competitors, we were able to generate strategies for our clients so they could remain one step ahead and continue their success in the industry.

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After we implemented our strategy and created unique selling points for Gennie, we had no doubts that the product would be a success in the market because of how well it was planned out beforehand. It's even more gratifying knowing that our efforts were part of an immensely successful project - one that has allowed Gennie to launch their product with confidence.