Dprogram brand story

For over half a century, Shiseido's research laboratories have strived to create the best sensitive skincare products for their customers. This dedication has led to their 'Dprogram' becoming Japan's #1 sensitive skincare brand for 12 consecutive years! Every product is formulated with hypoallergenic ingredients, made with exquisite purity and manufactured with the utmost gentleness - all of which meet Japan's golden standards of care. With these top-notch qualities, d program truly provides the very best solution for those with sensitive skin.

The Delicate Skincare Program is dedicated to helping those with the most sensitive of skin types. They understand that environmental factors and lifestyle changes can wreak havoc on the skin, causing it to become rough, dry, and itchy in an instant. Dprogram goal is to empower people with this condition to be confident and happy with their skin by providing solutions tailored specifically for their customers.

Which service did they launched with us?

Dprogram knew that understanding the Vietnam market was essential to understand customer sentiment. That's why they partnered with us and ran a review and market research campaign in order to gain meaningful insights of their latest product - Dprogram Essence In Cleansing Foam. 

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Dprogram took a wise decision to launch campaigns to better understand their customers’ perspectives. Through such campaigns, Dprogram can stay ahead of the curve by identifying problems before they arise and making sure that their products always meet customer expectations and lead to delighted customers.

How did Beauty Tech Labs do it?

1/ Beauty Tech Labs inspired the potential beauty reviewers:

To ensure the success of our review and market research campaign for a beauty product, we achieved our mission by drawing in excited beauty reviewers - ready to give their honest opinion on the product. Dprogram was determined to get their product reviews out into the world and maximize their exposure. To do this, we featured their products on website banners, social media platforms such as Facebook and Instagram, and newsletters. This strategy propelled Dprogram forward in terms of brand recognition and engagements as they gained invaluable insights into their product effectiveness, ultimately paving the way for them to become a leading player in the beauty industry.

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2/ Beauty Tech Labs were selective in choosing the right beauty reviewers for the product:

Understanding the importance of product feedback from target audiences for Dprogram's future revenue, we wanted to make sure that their products were being tested and reviewed by our potential beauty reviewers. By being selective in choosing the right people to review our products, we could guarantee a reliable source of feedback that was tailored perfectly to our particular market.

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Maximizing the value of their reviews, beauty reviewers carefully considered who they gave their products to. They chose only those people who were likely potential leads for the product and shared their reviews on social media. Through this targeted approach, we secured more meaningful reviews which would help the brand succeed in the long run.

3/ Beauty Tech Labs packed the product with care:

At Dprogram, we understand the importance of packaging when it comes to product reviews and customer impressions. As a result, each Pretty Box was wrapped with elegance and sophistication that conveyed the message of quality and trustworthiness for our product. After carefully designing the packaging for our product and making sure it was perfectly presented, we sprayed it with a delicate perfume scent. We knew this finishing touch would elevate the luxurious experience of our product, adding an extra layer of delight to its presentation. The result was more than we could have hoped for!

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The moment they got their product, the beauty reviewers were absolutely mesmerized. They felt like it was a special secret that needed to be shared with all of their friends and followers - so naturally, these individuals took the news to social media platforms like Instagram and Facebook Stories.

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4/ Beauty Tech Labs guided the beauty reviewers to write the detailed feedbacks:

Here at Beauty Tech Labs, we strive to give our customers honest and factual reviews on beauty products. To ensure the authenticity of each review, our beauty reviewers are provided with a comprehensive guide to evaluate all elements of a product - from its packaging to its ingredients and functions. With this commitment in place, customers can trust that their purchases meet their expectations.

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Our beauty reviewers create aesthetically pleasing images and videos when reviewing products for our website. This helps us to better understand the customer's journey by having more thorough product reviews accompanied by imagery that captures the essence of the product. Through our education program, we strive to provide an informative and comprehensive experience for our customers.

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How did our review & market research campaign turn out:

Our review and market research campaign for the Dprogram Essence In Cleansing Foam was a huge success! We collected over 70 detailed reviews, created more than 100 social media posts, identified its target audiences, pros and cons of the product, and discovered its Unique Selling Point (USP). Using our analysis of the product's competitors, we provided strategic advice on how to differentiate their products in order to stay ahead of the competition. This data allowed us to create a tailored marketing plan that would maximize the product's sales potential.

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The launch of Dprogram's product into the market was a truly successful endeavor, and we were glad to have been a part of it. Our unique selling points enabled Dprogram to enter the market in an informed and confident way. We are proud to have taken part in such a successful project and delighted with the outcome!

The bottom line

Having a thorough understanding of customer insights is an absolute must for anyone who wishes to launch a new beauty brand or product in South East Asia. With its rich culture and vibrant market, success can only be achieved if one has conducted comprehensive market research. Establishing a successful brand or product in any region can be a challenge; however, our team has proudly helped countless clients achieve their business goals with our review and market research services. If you're interested in learning more about what we offer, please don't hesitate to contact us today. Our friendly team is standing by, ready to answer any questions and provide you with further information.

Contact us now at: https://beautytechlabs.com/pages/about-us