Dermalogica brand story

Founded by Jane Wurwand, one of the most respected experts in professional skin therapy, Dermalogica revolutionized professional skin care. Dermalogica understands that great skin goes beyond a beautiful face. It's a reflection of your overall health, and it's something that needs to be nurtured and cared for on a daily basis. Beyond just providing quality products – they provide professional-grade skin care education, personalized services, and ongoing advice to help keep your skin looking and feeling its best.

Dermalogica has become the premier professional skin care brand, used and respected by over 100,000 skin therapists in over 100 countries around the world.

Which service did they launched with us?

Dermalogica understands the immense value of gathering customer insights before investing in any marketing strategies. That's why they worked with us to ran a review and market research campaign in the Vietnam market for their latest product, Dermalogica Prisma Protect SPF30.

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This was a wise decision that allowed them to determine what customers liked and disliked about the product, as well as what features could be improved upon. Through such campaigns, Dermalogica can ensure their products always meet customer expectations and lead to satisfied customers.

How did Beauty Tech Labs do it?

1/ Beauty Tech Labs inspired the potential beauty reviewers:

Crafting a successful review and market research campaign requires inspiring potential beauty reviewers to be excited and desirous of trying the product. We took nearly two weeks to build up anticipation, discussing features, brand stories, and more in order to make the beauty reviewers excited about trying out the product. To ensure maximum exposure of these reviews, we featured Dermalogica's products on our website banners, social media platforms such as Facebook and Instagram, and newsletters - generating an immense level of engagement from the beauty reviewers who were ready to try them out for themselves.

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2/ Beauty Tech Labs were selective in choosing the right beauty reviewers for the product:

Knowing that product feedback from the correct target audiences could potentially determine a product's future revenue, we made sure to be selective when choosing beauty reviewers for Dermalogica's products. We only gave away the product to those who matched the desired demographic, in order to ensure their feedback and opinion was as accurate as possible.

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Additionally, the beauty reviewers' friends who saw their reviews on social media were likely potential leads of the product - making them even more valuable! By measuring our targets carefully and giving out products selectively, we secured more meaningful reviews which would help the brand succeed in the long run.

3/ Beauty Tech Labs packed the product with care:

We understand the importance of packaging when it comes to product reviews, as it provides the first impression. Therefore, we carefully planned our packaging process with the utmost attention to detail. Our product was wrapped inside an elegantly designed Pretty Box that aligned with Dermalogica's brand identity and positioning. For added effect, it was then sprayed with a delicate perfume scent to complete the luxurious packaging experience. We knew this would make all the difference in how our product was received by the beauty reviewers.

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From the moment they received their product, all of the beauty reviewers were amazed. Like sharing a secret, these individuals spread the news about their experience to their friends and followers through Instagram and Facebook Stories.

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4/ Beauty Tech Labs guided the beauty reviewers to write the detailed feedbacks:

At Beauty Tech Labs, we believe in providing our customers with honest and insightful product reviews, while keeping the authenticity of the review untouched. Therefore, our beauty reviewers are provided with a comprehensive guide on how to evaluate products in terms of packaging, ingredients, functions, and overall impressions. In this way, we ensure that each product receives an accurate evaluation without any bias or opinion entering into it. This allows us to provide our customers with trustworthy information they can use when making their own purchase decisions.

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We also educated our beauty reviewers on taking aesthetically images/videos of the products for the reviews. By providing more detailed product reviews and accompanying photos, we can better understand the customer's experience.

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How did our review & market research campaign turn out:

Dermalogica's Prisma Protect SPF30 review and market research campaign was a huge success with over 50 detailed reviews and 100+ social media posts. We were also able to determine its target audiences, pros, cons and Unique Selling Point (USP) to maximize sales. Using our analysis of the product's competitors, we provided strategic advice on how to differentiate their products in order to stay ahead of the competition. This data allowed us to create a tailored marketing plan that would maximize the product's sales potential.

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The strategy was so successful that Dermalogica was able to launch their product into the market with confidence utilizing our suggested unique selling points. We are proud of being part of such a successful project and thrilled with how it all turned out!

The bottom line

Understanding customer insights is of the utmost importance when launching a new beauty brand or beauty product in South East Asia. With its diverse culture and market dynamics, success is dependent on accurate and comprehensive market research that takes into account local preferences, trends and more. We are proud to have helped our clients successfully establish their brands and products in the region - and we'd love to help you do the same! If you're interested in learning more about our review and market research services, please don't hesitate to reach out for more information.

Contact us now at: https://beautytechlabs.com/pages/about-us