Dermalogica
Collection: Axis-Y
Axis-Y brand story
Axis-Y global co-development project set out with the single, overarching objective of bringing together people from various backgrounds and experiences in order to express our shared love for skincare and being our best selves. They spent two years developing the best line for our skin over that time. Over 1,000 influencers from 68 different countries participated in an open survey about their skin types, skin concerns, preferred ingredients, preferred packaging, and other topics. Then, in collaboration with a small group of experts and community members, Axis-Y fine-tuned our formulas to guarantee the ideal fit.
Now, our skin deserves a break. Our "comfort and skin-recharge" concept comes into play here as it works tirelessly day and night to defend us from outside aggressors. Biome Skincare works to maintain skin balance, enhance skin barrier function, and delay the onset of aging by encouraging skin regeneration. Start with Biome Skincare to improve the health of your skin if it is easily irritated by even the smallest environmental changes.
Which service did they launched with us?
Axis-Y understands the importance of gathering customer insights before investing in any marketing strategies, so they partnered with us to gain a better understanding of their target audience's preferences and opinions regarding their newest products which are Dark Spot Correcting Glow Serum, Quinoa One Step Balanced Gel Cleanser, Daily Purifying Treatment Toner and Artichoke Intensive Skin Barrier Ampoule. We ran an extensive review and market research campaign for their products in the Vietnam market to uncover what customers like and dislike about this product.
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Axis-Y made a smart move when they decided to launch campaigns that gathered customer feedback about their products. By doing this, Axis-Y was able to gain valuable insight into what features customers liked and disliked about the product, allowing them to make improvements and further tailor their offerings to meet consumer's needs. Not only does this ensure customers are always satisfied and content with their purchases, it also helps Axis-Y remain competitive in an ever-evolving market.
How did Beauty Tech Labs do it?
1/ Beauty Tech Labs inspired the potential beauty reviewers:
To ensure a successful review and market research campaign, we needed to build excitement and anticipation among potential beauty reviewers. We set out to do this by spending almost two weeks talking about the product's features, stories behind the brand, and more. This process crafted an eagerness for the beauty reviewers to try it out themselves. To make sure that maximum people get to know about the reviews of Axis-Y's products, we made use of our website banners, social media platforms such as Facebook and Instagram, and newsletters. This created a frenzy amongst beauty reviewers who were yearning to take them out for a spin.
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2/ Beauty Tech Labs were selective in choosing the right beauty reviewers for the product:
We recognize how vital product feedback is when it comes to predicting the success of our client products. We only gave away the product to those who matched our desired target demographic, so that their opinions and reviews would give us a better indication of what direction the product should take in terms of its future revenue. With this approach, we had full confidence that the feedback from our beauty reviewers was precise and dependable.
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Beauty reviewers are valuable assets for a brand, as the reviews they give on social media can reach potential leads of the product. To ensure that our goals were met and we secured meaningful reviews which would help the brand succeed in the long run, we carefully measured our targets and distributed products selectively. What’s more, their friends who saw these reviews could have been potential leads too - making them even more valuable!
3/ Beauty Tech Labs packed the product with care:
At our company, we recognize the power of product packaging in providing customers with an initial impression. We understand the importance of making a lasting first-impression, so to give Axis-Y's product the perfect launch, we wrapped it in an ornately designed Pretty Box that was a fitting representation of the brand. To make sure that everything was to perfection and to heighten the luxurious experience even more, the box was then sprayed with a delicate perfume scent. This extra step ensured that beauty reviewers would be captivated by our product as soon as they opened its packaging. We knew this detail would make all the difference in how our product was received.
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As soon as they got their hands on the product, beauty reviewers were filled with amazement. It was almost like they had stumbled upon a secret - and so they shared the news of their experience to friends and followers through Instagram and Facebook Stories.
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4/ Beauty Tech Labs guided the beauty reviewers to write the detailed feedbacks:
At Beauty Tech Labs, we strive to give our customers honest and reliable reviews of beauty products. To ensure that the authenticity of these reviews remains intact, our beauty reviewers are given an in-depth guide on how to properly evaluate product packaging, ingredients, functions and impressions. Our goal is to provide useful insight with unbiased opinions so that you can make informed decisions when choosing the perfect product for your needs. With Beauty Tech Labs at your fingertips, you can trust that you're getting helpful advice from experts who have taken the time to get all the trustworthy information.
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Our beauty reviewers have been trained to capture the best possible images and videos of the products being reviewed. With these visuals, customers can be sure that they are getting an accurate representation of the product's features and how it looks in person. Additionally, by providing more detailed reviews and photos, we can get a better sense of our customer's experiences with each item.
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How did our review & market research campaign turn out:
Axis-Y was put to the test with a comprehensive review and market research campaign. This campaign, which included over 40 detailed reviews and 100+ social media posts, provided in-depth insights on the product’s target audiences, pros, cons and Unique Selling Point (USP). Through our comprehensive analysis of their competitors, we gave strategic advice to the product's owners on how best to position and differentiate their offering in order to stay ahead of the competition. This data allowed us to craft a tailored marketing plan that would bring out its full sales potential.
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We are delighted with the success of the project we had a hand in! Our strategic plan enabled Axis-Y to launch their product successfully into the market, confident in their unique selling points. We take pride in being part of such a successful venture and couldn't be more pleased with the end result!
The bottom line
Understanding customer insights is a must-have for any beauty brand or product launching in South East Asia. This means carrying out comprehensive market research that takes into account local preferences, current trends, and other dynamics. Without this insight, a new beauty product may not be able to penetrate the unique South East Asian market. Understanding customer insights is critical for successful product launch in South East Asia's diverse landscape. Are you looking to establish your brand and products in the region? Look no further! Here at Beauty Tech Labs, we specialize in review and market research services to provide our clients with the best possible success. Get in touch with us today for more information on how we can help make it happen!
Contact us now at: https://beautytechlabs.com/pages/about-us