Dermalogica
Collection: Anessa
Anessa brand story
For more than 25 years, Anessa has been creating sun care products that help people embrace and enjoy their time in the sun. Founded in 1992, Anessa is a Japanese skincare expert brand that goes beyond just sunscreen protection by helping people lead healthy, active and beautiful lives outdoors. Their innovative formulas are powered by UV-blocking technology combined with 50% skincare ingredients to give optimal defense against harmful UV rays even when you're under the harshest of sunlight. With Anessa's suite of products, you can confidently step out into the sun knowing your skin is well protected!
Anessa is the leading brand in sales for 21 consecutive years in Japan*. Now, this amazing product has spread its wings across 10 Asian countries and regions.
Which service did they launched with us?
Anessa understands that customer insights are a powerful tool for understanding the needs of their target market before deciding on any marketing strategies. As a result, they sought out our expertise to conduct a review and market research campaign in Vietnam for their latest product - Anessa Whitening UV Sunscreen Gel SPF50+ PA++++.
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Anessa had the wisdom to launch campaigns to gain customer feedback and opinions. This allowed them to discover what customers liked or disliked about their product, as well as learning which features could be improved upon. Through such campaigns, Anessa can ensure its products are always meeting customer expectations and will lead to satisfied customers in the long run. It's this insight that helps Anessa stay ahead of the competition and deliver a top-notch product any customer would love!
How did Beauty Tech Labs do it?
1/ Beauty Tech Labs inspired the potential beauty reviewers:
Generating excitement and enthusiasm for our client's cosmetic product was the goal of our review and market research campaign. We crafted a plan that would take nearly two weeks to build anticipation, discussing features, brand stories, and more. Through careful planning and strategizing, our review and market research campaign helped to increase awareness and engagement with our client's cosmetic product. To promote the reviews of Anessa's products, we implemented a comprehensive digital marketing strategy. We featured their products on website banners, social media platforms - Facebook and Instagram specifically - as well as in newsletters. The results have been remarkable and have allowed us to share this new knowledge with more people than ever before!
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2/ Beauty Tech Labs were selective in choosing the right beauty reviewers for the product:
We wanted to make sure our product feedback was as accurate and valuable as possible for Anessa, so we were highly selective when choosing beauty reviewers for their products. We only gave away the product samples to those who could provide an accurate representation of the desired demographic, in order to assure that their opinion and review would be a true reflection of how the product could fare in its future revenue potential. Knowing that such feedback could significantly impact a product's success, we took extra care to make sure it was coming from reliable sources.
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Beauty reviewers were a valuable resource to our brand, and we made sure that their reviews would be seen by the right people. Not only did we measure Anessa's target audience carefully, but we also gave out products selectively in order to ensure more meaningful reviews. It was an effective strategy, as even the friends of the reviewers who saw these reviews on social media ended up becoming potential leads for the product - making them even more valuable! By taking this approach, we guaranteed that our brand would succeed in the long run.
3/ Beauty Tech Labs packed the product with care:
At Anessa, we recognize that packaging plays a pivotal role in product reviews. Our product was beautifully presented inside a Pretty Box tailored to align with our brand identity and positioning. We understand how much significance packaging has and believe our approach will help encourage positive customer reviews and feedback. As part of our luxurious packaging experience, we wanted to go the extra mile and spray each of our products with a delicate perfume scent. After spraying, we could see that the presentation of our product had been taken to the next level – one that highlighted its premium quality and affordability. Our goal was to impress upon those who opened it just how special this experience truly was!
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Once they got their hands on the product, beauty reviewers were beyond impressed. Sharing this newfound discovery with friends and followers, these individuals spread the news like wildfire through Instagram and Facebook Stories. Their reviews of the product quickly gained traction, giving other users an insight into what to expect when they purchase it.
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4/ Beauty Tech Labs guided the beauty reviewers to write the detailed feedbacks:
At Beauty Tech Labs, we are dedicated to providing our customers with honest and informative product reviews that remain authentic and unbiased. To ensure this is the case, our beauty reviewers receive a comprehensive guide on evaluating products based on their packaging, ingredients, functions, and overall impressions. In this way, we ensure that each product receives an accurate evaluation without any bias or opinion entering into it. This allows us to provide our customers with trustworthy information they can use when making their own purchase decisions.
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We have taken the extra step of educating them on how to take aesthetically pleasing images or videos of the products. By providing detailed photos and video along with their reviews, Anessa can get a better understanding of the experience Vietnamese may have with the product. This allows us to give more insightful evaluations and rates for each item, ensuring that our reviews accurately reflect customer's experiences.
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How did our review & market research campaign turn out:
Anessa Whitening UV Sunscreen Gel SPF50+ PA++++ review and market research campaign was a remarkable success! There were over 80 reviews and 100+ social media posts, we were able to uncover the key insights on its target audiences, pros & cons and Unique Selling Point (USP). Our analysis provided insights that allowed us to devise a custom marketing plan for the product, ensuring it would stand out from its competition. The tailored marketing plan laid out by our team was designed to maximize the potential of this product and help them stay ahead of the competition.
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We had the pleasure of working with Anessa to develop a successful marketing strategy that enabled them to launch their product with confidence. Our team was instrumental in providing unique selling points, which gave Anessa a winning edge over the competition. We are proud to have been part of such a successful project, and delighted at the outcome!
The bottom line
Having a thorough understanding of customer insights is an absolute must for anyone who wishes to launch a new beauty brand or product in South East Asia. With its rich culture and vibrant market, success can only be achieved if one has conducted comprehensive market research. Establishing a successful brand or product in any region can be a challenge; however, our team has proudly helped countless clients achieve their business goals with our review and market research services. If you're interested in learning more about what we offer, please don't hesitate to contact us today. Our friendly team is standing by, ready to answer any questions and provide you with further information.
Contact us now at: https://beautytechlabs.com/pages/about-us